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Our story

Find out more about our journey.

Family on the farm

JSL Essentials was founded by Katie Warner – Katie grew up on an agricultural farm in the Garden of England where her parents taught her the many healing properties of plants. Unfortunately Katie lost her father to mental health when she was 24. Consumed by grief, Katie decided she wanted to channel that grief and turn it into something beautiful, which is when JSL Essentials was born. The entire range is handmade by Katie herself, using mostly plant based ingredients in her father’s honour. JSL were her father’s initials – the entire range is dedicated to him and all the plant based knowledge he passed on to Katie.

Katie at an exhibition with her curly hair products

At the end of 2021 and after many years of writing out formulas, testing them on her own skin and hair and eventually having them tested and fully certified, Katie officially launched JSL Essentials. She began the very gruelling journey of trying to stand out in an oversaturated beauty industry and took to local artisan shows, showcasing her products.